Impact-Driven Category Design

Are you part of creating a future that is designing to help the weakest or the strongest?

Have you heard of the Peter Parker Principle?

It goes something like this … with great power comes great responsibility.

Category creators and leaders create so much abundance they end up “owning” 76% of the market share.

But…

Looking at current category leaders like Amazon, Facebook(Meta), Google, and so on, do they really consider their impact on the community, society and the planet at large?

Which is why we have designing impact-driven category design

Impact-driven category creators design for impact - both good and bad.

Impact-driven categories define purpose, behavior and principles. Such categories also help build purpose-driven movements. 

At the heart of impact design for category creation is that categories shouldn’t be functional they should be behavioral/principled/conscientious.

And..

They are designed to benefit the weakest, NOT the strongest.

Category design as a management philosophy and approach is a relatively new field. But you can see vestiges of category design. Whether is religion, democracy, or even economic systems, they were designed. And they were designed to be future-proof. Meaning, they were designed to ensure that the strongest is always in control.

When smart entrepreneurs and visionary thinkers caught onto the idea of category design, they realized its potential to create abundance. Its ability to design the future the way they see it.

Now imagine a different world. A world in which companies like Google, Apple, Facebook were designed to benefit the most vulnerable. To solve problems like global access to the internet.

Imagine if Amazon was designed to benefit the daily wage worker. An impact-driven category that is designed to benefit the weakest will always benefit the strongest. 

Who you are

You are working to solve one of these problems:

  • Conscious Capitalism - Companies operating under the premise that good business creates value, is ethical, seeks to elevate human existence by creating equity and equality for all.
  • Extinction Emergency - Companies engaged in delivering creative virtuous solutions to avert the ongoing sixth mass extinction and future pandemics.
  • Elemental Tech - Companies engaged in delivering creative virtuous solutions to avert the ongoing sixth mass extinction and future pandemics.
  • Elemental Tech - Companies working on renewable and regenerative technologies, methodologies and processes that are essential to nature and life on the earth - like water, air, energy and soil.

You are also:

  • Series A or above
  • Less than 150 employees
  • An impact-driven founder/entrepreneur

Let’s create a different future for the planet and humanity.

Karthi Ratnam

Impact-Driven Category Designer

Blog | LinkedIn

Our resident impact-driven category designer

Introduced the 4th element of category creation – Impact Design. I believe categories should be created with social, community and planetary impact in mind. 

  • Wicked 7, Working Group Member and Advisor from 2021
  • Atomic Curiosity, Impact-Driven Category Designer from 2021
  • REPRESENT DAO, CMO and Advisor from 2021
  • Content Experience Company, Co-Founder and Impact-driven category creator from 2019 onwards
  • Kingslake, CMO 2018 -2021
  • hatch/SAKS/Veracity, Head of Marketing, 2020 - 2021
  • CAMMS, Head of Online Learning, 2017 – 2020
  • Holborn Assets, Head of Marketing, 2016 – 2017

Vision, Impact and Purpose

Category design as a management philosophy and approach is a relatively new field. But you can see vestiges of category design. Whether is religion, democracy, or even economic systems, they were designed. And they were designed to be future-proof. Meaning, they were designed to ensure that the strongest is always in control.

When smart entrepreneurs and visionary thinkers caught onto the idea of category design, they realized its potential to create abundance. Its ability to design the future the way they see it.

Imagine a world in which entrepreneurs are creating impact-driven categories that create wealth not just for themselves but also for the weakest and most vulnerable people.

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